As the technology sector continues to develop, experts believe that adopting enterprise technologies can help businesses to bloom. Manish Godha, founder and CEO, Advaiya, believes that enterprise technology such as the Peripheral Automation approach can help businesses to stay competitive and responsive to evolving market demands.
In conversation with Manish Godha, founder and CEO, Advaiya, on how enterprise technology and automation is helping businesses to grow and cater to its customers’ needs on a larger scale.
What is ‘Peripheral Automation’ and what is its significance in today’s enterprise landscape?
Peripheral Automation refers to an approach to enterprise architecture that builds on standard and robust core applications and databases with tailored or custom-built interfaces and experiences that meet unique process and information needs. Whether through data automation, process automation, or leveraging intelligence with AI and ML, Peripheral Automation drives transformative experiences and effectiveness within a robust enterprise architecture. It allows robust core systems of records to support an enormous constellation of stakeholders, partners, users, devices, and platforms in an agile manner.
For an enterprise, the Peripheral Automation approach helps to stay competitive and responsive to evolving market demands. It allows organizations to enhance productivity, streamline operations, and optimize resource allocation while leveraging existing systems and investments. Peripheral Automation enables organizations to navigate complexity with precision and confidently drive innovation. This approach not only fosters agility and adaptability but also enables differentiation and strategy execution while leveraging robust, time-tested systems of records, retaining reliability and continuity.
What are some key considerations in designing effective architectural frameworks?
Businesses need to entail careful identification of core databases, business processes, and stakeholder needs. Aligning them in a flexible manner requires creating extensible layers consisting of, as far as possible, independent modules. This is followed by identifying required data links to consistently enrich data through the process and stakeholders’ needs are met while preserving integrity and security.
Specific interactions and experiences are then mapped onto this core—built of key processes and databases. In general, we build the core by leveraging time-tested, highly available, and supported business application platforms (such as Dynamics 365 or common data schemas such as Dataverse). These business applications serve as systems of records, enabling constellations of services, apps, interfaces, and customizations, enabling stakeholders to achieve their goals. These are built to be modular, specific, and disposable—thus, businesses can rapidly and flexibly modify their stakeholder experiences as well as engagements as per strategic needs.
How do your solutions cater to their specific needs and challenges?
At Advaiya, we have strategically focused on several key industries, including construction (EPC/AEC/realty), energy, utilities and infrastructure, professional services, manufacturing, and education and non-profits.
I believe that technology is only effective when it is tailored to the specific needs and challenges of each industry. By leveraging enterprise architecture approach, robust and dependable core platforms, databases, and models, business can enable agile interactions and engagement through Peripheral Automation.
In what ways is AI shaping the future of business operations?
AI is fundamentally reshaping business operations, ushering in a new era of innovation and efficiency. Its impact spans various operational domains, notably in data analytics and decision-making. By swiftly distilling insights from vast datasets, AI empowers organizations to make real-time, informed decisions, bolstering agility and gaining a competitive edge.
For example, in project management, AI can help with scheduling, resource allocation, and progress tracking, thereby driving operational efficiency in projects and enabling businesses to allocate resources to more strategic project initiatives. This not only boosts productivity by reducing manual effort but also generates significant cost savings through optimized resource utilization and proactive risk mitigation.
What emerging trends do you foresee in the realm of enterprise automation and architecture?
There are several trends that signify a transformative trajectory for enterprise automation and architecture. Agility stands out as a cornerstone for businesses navigating rapid market shifts. Embracing dynamic business models underscores the need for flexibility and responsiveness, empowering organizations to outpace competitors in dynamic markets. Secondly, artificial intelligence (AI) is reshaping business applications, amplifying automation capabilities and refining decision-making processes. Whether optimizing workflows or predicting consumer behavior, AI presents unparalleled avenues for efficiency enhancements and innovative breakthroughs.
Lastly, cybersecurity emerges as a non-negotiable priority amidst the growing reliance on digital infrastructure. Safeguarding sensitive data and systems from cyber threats becomes imperative for upholding trust and preserving operational integrity.
How do Advaiya’s business applications enhance efficiency and productivity for organizations?
At Advaiya, our approach to enhancing efficiency and productivity for organizations revolves around leveraging technology as a strategic enabler, including business applications that support functions such as project management, customer relationship management, supply chain management, etc.
By focusing on robust core applications and agile automation, we aim to help organizations to streamline their operations and unlock new levels of productivity. For instance, with an appropriately tailored project portfolio management solution, businesses can leverage seamless collaboration, resource optimization, and timely project delivery with reduced costs. Automation for specific project interactions aligned with the business strategy would ultimately drive organizational growth and competitive advantage. Similarly, with a CRM solution like Dynamics 365 CE at the core, businesses can leverage centralized customer data, enabling personalized engagement and fostering long-term customer relationships, thereby driving revenue growth and market differentiation.
