Sleepfresh, a company in the mattress industry, launches an ad campaign featuring Indian actress Vidya Balan. Reportedly, this campaign showcases the importance of sleep quality and marks a event in Sleepfresh’s journey from a regional powerhouse to a national challenger brand.
“I am thrilled to be associated with Sleepfresh Mattress. This brand’s objective to provide comfort and quality resonates with my own values. Shooting for this campaign was an absolute joy! I am proud to be a part of this journey and looking forward to sharing our message with our audience. We’ve created something special, and I believe it will connect with people on a personal level,” Balan said.
From what it is understood, the brand’s latest campaign looks forward to focusing on the sleeping. As per the report, the campaign claims that true good sleep is measured not by duration but by quality.
“We are excited to welcome Vidya Balan to the Raunak Family. Her appeal assures us that she will convey our brand story to a broad audience. The campaign showcases Sleepfresh’s products such as the 5-Zone Spacertech Technology and Actireact Technology,” Raunak Agarwal, executive director, Raunak Coirs Limited, the parent company of Sleepfresh Mattress said.