Weekends are all about downtime. After a week full of work to meet deadlines, everybody needs some breather to relax and recuperate. From watching a favourite web series to planning a vacation, weekends are designated as family and me time.  Pratik Mazumder, chief marketing officer, Mahindra Holidays & Resorts India Ltd talks to BrandWagon Online about his weekends, favourite vacation destination and more.

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What is the one thing you like to do when not working?

 When I’m not working, I enjoy reading books. One of my recommendations is ‘Collective Stories’ by Henry Cecil.

How do you spend your weekends?

 On weekends, I immerse myself in the local culture by enjoying traditional Indian art forms such as classical music, dance, and theater. I also love attending concerts, events, and programs. I have also taken up learning tennis. To unwind and expand my knowledge, I delve into podcasts on Spotify, exploring topics ranging from self-help to marketing and business strategies. Occasionally, a quick weekend getaway helps me unwind and keeps me recharged.

What are your favorite gadgets?

 My top picks are iPad for entertainment and work, headphones for focus, and my air fryer for my healthy fried food.

Given an option to choose another career, what would it be?

 If given the option to choose another career, I would pursue my passion for filmmaking and become a film director.

Which is your favorite vacation spot?

 My favorite vacation spot is Vietnam. It offers a perfect blend of rich history, stunning landscapes, and vibrant culture.

A TV show, a movie, and an ad campaign you highly recommend watching

 I love ‘Jaane Bhi Do Yaaro’, a classic comedy movie. For TV shows, ‘Friends’ remains an iconic favorite, skillfully capturing the cultural essence of 1990s New York. Additionally, ‘Game of Thrones’ is another favorite of mine, known for its brilliant plot and exceptional marketing strategies. For an ad campaign, Airtel’s ‘Express Yourself’ is remarkable, successfully connecting with the masses; I also worked on it personally.

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