Change is the only constant in the dynamic world of social media. Although everybody knows the basic practice, post-like-share and then repeat, in most of the cases, users don’t get the desired response. That’s why constant learning becomes key to success. No worries, we are here to help. Here are top five social media tips which can help you get fame in this virtual world.
Dig deep into your audience
Imagine playing heavy metal songs at a funeral. Weird! isn’t it? Same goes for social media, here also one can’t engage people before knowing who they actually are, how they behave on social media, what kind of content they enjoy the most, which language(s) they speak. Google analytics as well as social analytics can help you to answer these questions.
Be visible
“Jo dikhta hai wo bikta hai”, we all must have heard this famous statement. This can’t get more real when it comes to the digital world. But with the changing landscape of social media, one needs to be visible in the right areas. People use social platforms for different purposes, you need to identify if your brand (content) suits the platform or not. Performing social media audits can help you determine where you can get the best results. Other than audits, you should secure your username on every platform. Even though you stay inactive on few platforms, it will secure no one will be able to use your identity.
‘Feedback is the breakfast of champions‘
Quoted by famous author, management guru Ken Blanchard, feedback is indeed the breakfast of champions. Just like breakfast is considered to be the most important meal of the day, feedback also energise, helps your content improve. We all know, digital platforms are different compared to traditional media platforms as it lets consumers interact with the content creator, you must capitalise this feature. Surveys-polls will let the audience think, their opinion matters too, it will start a dialogue. Always respond to the feedbacks whether they are comments or messages. While responding to the messages, try to avoid automated ones, reply with personalised texts to set the tone more positively.
Visual content is the king
“Pehle Darshandhari…” we all heard this famous phrase right? The power of a attractive visual content is unparalleled. It can stop people scroll, make them pay attention to the content. Using real images rather than stock photos, uploading trendy and quality content can literally make you ‘darshandhari’.
The power of hashtags
Using appropriate hashtags strategically can make your posts more discoverable. Putting right Hashtags can make your content trendy. Don’t use too many of them, use a few but impactful ones. Keep an eye on hashtags, monitor and adjust your strategy.