CleverTap, the all-in-one engagement platform, announces its partnership with Zoomcar, the leading marketplace for car sharing in emerging markets, to elevate user engagement and drive business growth. This strategic collaboration aims to help Zoomcar enhance its customer engagement strategy by creating personalized interactions that cater to individual preferences and needs.
Through real-time insights, Zoomcar will be able to accurately understand user behaviors and preferences, ultimately facilitating targeted marketing efforts. This data-driven approach will enable Zoomcar to tailor its offerings and services to better suit individual preferences and needs, leading to an enhanced customer experience and increased customer loyalty.
This partnership will enable Zoomcar to craft personalized campaigns, conduct A/B testing, and optimize omni-channel experiences. Zoomcar will be able to promote specific car models, rental packages, enhance overall campaign effectiveness, maximize bookings and revenue, and connect seamlessly with users across channels. This holistic approach aims to not only increase traffic at the top of the funnel but also to improve reachability and deliver personalized messages to a larger volume of users.
“Zoomcar’s customers look for convenient and independent self drive travel options with a growing need for personalized communication with custom recommendations of car options that cater to their various needs. With CleverTap, we aim to bridge the gap and deliver quick, relevant and personalized communication to drive higher engagement and conversions,” Greg Moran, CEO and co-founder, Zoomcar said.
The partnership aims to improve customer retention, enhance user stickiness, elevate user engagement and conversions, and increase Monthly Active Users (MAU).
“Zoomcar has been a prominent player in India’s self drive car sharing landscape for years, shaping how Indians experience the convenience of on-demand transportation. We’re excited to be partnering with them to help elevate their customer engagement. Through our cutting-edge platform, we will deliver unparalleled hyper-personalized experiences, contributing to their sustained business growth. Together, we will bring innovation and convenience to the forefront of the industry,” Sidharth Pisharoti, chief revenue officer, CleverTap said.