Xaxis on Thursday announced the elevation of Dimpy Yadav to the role of general manager, Xaxis India. In this new role, Yadav will be responsible for leading Xaxis and its clients through India’s rapidly growing digital media landscape, which includes an online retail market.
As per the company, Yadav will focus on three main areas of strategic development- integration, intelligence, and innovation. This will include the continued development of advanced, omnichannel digital media solutions optimised with data and artificial intelligence technology to help brands earn valuable business outcomes.
Yadav’s journey with Xaxis began in 2017 as an engagement manager and evolved through several roles; her most recent position was national head for client engagement. She will be based in Gurugram and will report to Atique Kazi, president – data, performance and digital products, GroupM India.
“In line with global trends, we are dedicated to driving cutting-edge omnichannel solutions powered by seamless integration of data-driven creative solutions that will help brands extract the maximum value from their media investments. I would like to thank Xaxis for having faith in me and I look forward to helping our clients address the growing complexity of the media landscape and earn real business outcomes,” Yadav stated on her new role in the organisation.
“Dimpy has a first-rate knowledge of data, integration, and new age media. She has been leading client engagement for Xaxis India proficiently and has driven impactful solutions for our clients. She has always stayed ahead of the curve with her expertise and continuous innovation in client solutions. We are confident that she will play a pivotal role as the lead for Xaxis India,” Kazi said.
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