UniPin has been announced as the official distribution partner of KRAFTON, the South Korean video game publisher, for its game, BATTLEGROUNDS MOBILE INDIA (BGMI). This partnership aims to offer secure transactions and rewards for players of the popular game. UniPin, a digital content enabler focusing on casual online games and digital products globally, is known for providing smooth and secure transaction experiences for gamers. Leveraging its expertise and network, UniPin will empower BGMI players to conveniently top up their in-game currency UC (Unknown Cash) and enhance their gaming experience.
“UniPin-KRAFTON partnership for BGMI is a great opportunity to develop an omni channel distribution network for the game in India. Considering the market potential for BGMI, UniPin’s expertise to facilitate seamless game top-ups, KRAFTON’s experience and leadership in mobile gaming, this strategic partnership would delight gamers to manage their in-game resources with the easiest, safe and most convenient top-up flow across online and offline distribution channels. UniPin is excited to enhance the existing relationship with KRAFTON with the launch of BGMI to reach millions of users through the most integrated distribution network” Akshay Sethi, regional director, UniPin South Asia, said.
KRAFTON, a globally acclaimed game developer, has created numerous games tailored for the Indian gaming community, with BGMI emerging as the most beloved title amongst them. Their partnership with UniPin is set to redefine the way players engage with BGMI, providing a streamlined and effortless process for purchasing in-game items along with exclusive rewards and discounts.
“Earlier in 2023, we announced UniPin as the official distribution partner for our player vs player, strategy game – Road To Valor: Empires. We are now thrilled to have enhanced this partnership for BGMI as well, ensuring not only seamless in-game transactions but also a treasure trove of rewards and discounts through the UniPin platform. At KRAFTON, we are dedicated to providing the best gaming experiences tailored to the Indian gaming community. With UniPin on board, we are glad to introduce unparalleled convenience and a hassle-free payment experience. Together, we’re committed to ensuring that our players experience a more integrated and immersive gameplay than ever before,” Siddharth Mehrotra, head – business development, KRAFTON, Inc., said.
BGMI offers currency in the form of Unknown Cash (UC) to its users which can be used to purchase a variety of premium items including Skins (for vehicles, weapons, cosmetic items), Outfits, Royal Passes, and Voice Packs of your favourite gamers.