Tata Motors, a commercial vehicle manufacturer, has unveiled a new campaign, ‘Jo Tata Trucks Chalate Hain, Bahut Dur Tak Jaate Hain’. The campaign, which includes four films, focuses on the fuel efficiency of Tata Motors’ Intermediate, Light, and Medium Commercial Vehicles (ILMCV) range. This campaign extends the ‘Desh ke Trucks’ campaign and emphasises how improved fuel efficiency can enhance profitability for customers, offering savings of up to Rs. 5.75 lakh over five years.
“We are thrilled to launch our latest campaign, embodying Tata Motors’ commitment to offering superior fuel efficiency. Each film demonstrates the significant cost savings and profitability of our ILMCV range, supported by robust data from extensive nine-month trials—a first for Tata Motors Commercial Vehicles. Understanding that fuel efficiency is a priority for customers, we have used slice-of-life storytelling to highlight the financial benefits of choosing Tata trucks,” Shubhranshu Singh, chief marketing officer, Tata Motors Commercial Vehicles, said.
Designed for television and digital platforms, the four films each present unique stories that emphasise the trust customers have in Tata Trucks. The films highlight the benefits of superior fuel efficiency, such as increased profitability and savings. The main film discusses the benefits of the entire range, while the other films highlight specific models: the Tata LPT 1916, Tata LPT 1921, Tata LPT 710, and Tata LPT 1616.