Sharekhan, a full-service online brokerage house, has unveiled its brand campaign #TohMarketMeinMatAa. As per the company, the campaign urges retail investors, especially new entrants, to ditch the casual approaches to trading and investing for a more informed and disciplined serious approach in the stock market.
Additionally, the core of this initiative is a fact derived from a SEBI report, revealing that nine out of 10 traders in the Equity Futures and Options segment suffered substantial losses averaging Rs 1.1 lakh per person in FY 2022.
Talking about the campaign, Jaideep Arora, CEO, Sharekhan, said, “In my journey of over 25 years in the stock broking industry, from a trader to leading Sharekhan since 2016, I’ve seen firsthand the market’s dual nature: it offers immense opportunities yet carries significant risks. It’s not just about financial acumen; it’s profoundly about attitude. A casual approach can lead to severe setbacks, a truth I’ve observed too often. However, the market is also a space of potential triumphs for those who approach it with seriousness and commitment.”
The campaign is created by Fatmen Ideas and directed by ZigZag Films.
Moreover, the campaign emphasises the necessity of a ‘serious approach’ which entails serious research, risk analysis and discipline to navigate market movements and consistently succeed.
“The idea to tell people to not enter the category was an approach from the get go. It was a complete opposite of what the category seemed to be doing. That’s what I think everyone at Fatmen really tripped on. All credit to the brand and management team at Sharekhan for buying into this approach,” Ashwin Varkey, founder and creative head, Fatmen Ideas, added.