Piyush Pandey, a former global chief creative officer at Ogilvy, will be honoured with the Created for Creatives LIA Legend Award on 1st October 2024 in Las Vegas. The award will be presented during the London International Awards (LIA) event, where LIA Jurors, Creative LIAisons attendees and speakers, and global press will be in attendance.
The LIA Legend Award is given to industry leaders who have demonstrated outstanding creativity, talent, vision, and generosity in mentoring and developing others. Piyush Pandey is recognised for his contributions to Indian advertising, particularly during his tenure at Ogilvy India where he served as executive chairman and global chief creative officer. He stepped into an advisory role in January 2024.
The award acknowledges individuals who have selflessly contributed to the industry’s growth by mentoring talent and fostering creativity at all levels.
“We look for someone who has reshaped the industry for the better. More than that, it must be someone who not only has a wealth of knowledge and experience, but generously shares it with emerging talent. Piyush has shaped Indian advertising, as well as, gifted his knowledge to the global advertising world. Like all advertising legends, it is his work that tells the best story. Piyush epitomises all the qualities David Ogilvy said great leaders should possess – bravery, idealism, curiosity, playfulness, candour, intuition, free-spiritedness and persistence,” Barbara Levy, president, LIA, said.
“In giving this award to Piyush, we recognise someone who has openly given back to others in an extraordinary way. Over and above that, Piyush has been a role model, inspiration and creative champion to so many people, people who follow his achievements and because of this have gone on their own creative journey,” Terry Savage, chairman, LIA, said.
“I am truly delighted and humbled to be the recipient of this award. I believe that my success is based on a lot of team members. Like cricket, even the best player cannot win alone. I have succeeded to whatever extent because of an amazing team; each a rock-star and they make me look good. It has been my great joy and pleasure to be part of LIA and its Creative LIAisons Program, as I believe the learnings of a lifetime should be shared with the next generation. Advertising is a team effort. I am delighted that LIA has considered me and decided to confer the Legend award to me. Wishing my parents were alive to read this news. Thank you LIA,” Piyush Pandey said.