India’s leading fintech company, Paytm (One 97 Communications Limited), has announced a partnership with AI startup Perplexity to integrate AI-driven search capabilities into its platform. This collaboration aims to enhance financial literacy and accessibility for millions of users by providing real-time, AI-powered insights within the Paytm app.
The integration will enable users to ask everyday financial questions, explore topics in their local language, and make informed financial decisions. This marks a significant step toward leveraging AI to simplify digital transactions and provide personalised financial assistance.
AI-powered search to enhance digital financial services
With India’s digital economy expanding rapidly, the demand for instant, reliable financial information is rising. Paytm’s adoption of Perplexity’s AI technology seeks to address this need by delivering real-time responses from trusted sources. The feature is expected to help users better understand market trends, manage finances, and make data-driven decisions seamlessly.
“AI is transforming the way people access information and make decisions. With Perplexity, we are bringing the power of AI to millions of Indian consumers, making knowledge and financial services more seamless and accessible,” Vijay Shekhar Sharma, Founder and CEO, Paytm, commented.
“We are thrilled to partner with Paytm, a pioneer and innovator in India’s mobile payment revolution. Our AI-powered search technology will help bring real-time, trusted answers to millions, enabling them to make informed decisions effortlessly. This collaboration is a step towards a future where AI enhances everyday interactions and digital experiences for all,” Aravind Srinivas, CEO and Co-founder, Perplexity, noted.