Parle Products has released its latest TV campaign for its flagship product, Parle G. As per the company, the TV campaign is part of their brand’s ‘G Maane Genius’ positioning.
Additionally, Parle-G revealed a version of its ‘G Maane Genius’ campaign in 2022. The new set of five films created by Thought Blurb Communications has been created to evoke the empathy of young children.
Talking about the campaign, Mayank Shah, vice president – marketing, Parle, said, “The core values expressed in this campaign are quite strong. Young children around the world have an effortless capacity for empathy, which gives them a facility for goodness born out of innocence. We equate this to a higher intelligence relatable to genius. We needed to see if the idea had legs to travel through different formats and media.”
The series of films takes simple uncomplicated scenarios to demonstrate a child’s compassion. These are situations that a child may easily find themselves in. The intuitive need to help others is encompassed in the signature thought, ‘Genius wohi, jo auron ke khushi mein paye apni khushi’.
“We immediately realized that we needed to throw out all our pre-conceived notions of scripting. The short format gave us little time to establish relationships and situations. The establishing shots would have to portray the conflict and solutions presented simply. Nothing overly convoluted would work,” Vinod Kunj, founder and CCO, Thought Blurb Communications, added.