Paisabazaar has announced the launch of its new brand film ‘Aawaaz’ under its ‘Paison Se Badhkar’ brand philosophy. As per the company, ‘Awaaz’ features RJ Naved, who goes on a road trip with a group of visually impaired children across the roads of Munnar, showing them the scenes through his voice.
The film highlights Paisabazaar’s ‘Paison Se Badhkar’ philosophy, underscoring the brand’s promise to stand by its consumers as a financial companion and play a small part in helping them fulfill their dreams and aspirations.
Talking about the brand film, Sachin Vashistha, chief marketing officer, Paisabazaar, said, “At Paisabazaar, we believe that customers are the reason we exist and hence, the brand’s relationship with them is beyond just a transaction. Conversations with consumers over the years have given us insights into how loans can change lives and help fulfill aspirations and life goals.”
Furthermore, Aawaaz is Paisabazaar’s fifth film under the ‘Paison Se Badhkar’ philosophy after The Wedding Speech, My Father’s Dream, The Sweet Sound of Wood and Unspoken.
“I wasn’t playing a character; I was Naved. It was liberating to be able to express myself authentically. This film allowed me to connect with people in a way that goes beyond a scripted role. Paisabazaar has given me an opportunity to be a part of something truly special. This isn’t just a film, it’s a reflection of real-life struggles, triumphs and the human spirit,” RJ Naved, added.
Moreover, the film will be amplified across all digital platforms.