Campaign: Mango Frooti Fresh ‘N’ Juicy
Brand: Frooti
Agency: Creativeland Asia
Why the campaign rocks:
The 2013 Frooti ad by Parle Agro featuring Shah Rukh Khan was highly memorable for several reasons. The ad brilliantly capitalised on the star power of one of Bollywood’s most beloved actors, instantly making it resonate with a wide audience. His playful and approachable demeanor in the ad positioned Frooti as a fun, accessible, and refreshing drink for people of all ages.
Launched in 1985, Frooti had been in the market for nearly three decades, risking perception as outdated by this generation. However, with this campaign, Frooti created a narrative that completely infused a fresh appeal, making it look contemporary and hip despite its long history.
The ad tapped into childhood nostalgia, which gave a sense of memories of our cravings and admiration for the mango drink. It maintained a lighthearted tone, which was key to its widespread appeal across demographics. The ad created an ever-lasting impression on viewers and reinforced Frooti’s place in India’s beverage market.