Campaign: Deadly Affair & Arms Deal (Two separate series with the same thought) Brand: Steadfast Shredders
Agency: DDB Mudra Group
Why the campaign rocks:
The B2B campaign by Steadfast Shredders is a hidden gem! Not many people may have seen it. What interests me the most about this campaign is that they took a mundane product like a paper shredder and crafted a visually stunning video series that emphasises the ultimate security – once shredded, those secrets are gone forever.
Deadly affair features a shredded representation of a love murder crime that took place in a small bathroom where a married couple are captured in a plot of half-truths which ends in murder. Arms Deal encapsulates a shredded rendition of a dangerous deal taking place in a dimly lit room between four shady characters involved in illegal business. Both the stories are in the form of investigation reports destroyed by a shredder machine, which leaves the viewers wondering the real truth.
The concept of shredded secrets being impossible to reassemble is enthralling. It proves that even the most B2B product can be the star of a truly captivating campaign!