Noise, India’s connected lifestyle brand, has announced its latest campaign, ‘Watch Her Shine,’ featuring actor Taapsee Pannu. This campaign coincides with the introduction of a collection, ‘Shine by Noise’, featuring Noise smartwatches selected for women. The campaign aims to promote wearable technology for women.
The digital film showcases a collection of smartwatches designed for women’s needs. Featuring Taapsee Pannu, the film highlights how Noise smartwatches complement her lifestyle. It emphasises that smartwatches are practical accessories reflecting women’s aspirations and encouraging them to embrace wearable tech.
The campaign aims to inspire modern women to take steps in their health and lifestyle journey, aligning with the brand’s mission to make tech accessible and help consumers upgrade their lives with innovation.
Recognising that women are invested in their health and fitness, Noise seeks to position smartwatches as reliable companions. The collection includes various designs, strap styles, colours, and functionalities, enabling women to manage their lifestyles effectively.