Lenskart has launched ad campaigns featuring Karan Johar and Kiara Advani. The ad campaigns take a witty approach, weaving humor and the product offerings by Lenskart into its narrative, making the selection process an exploration of frames for every taste and preference.
“Karan and Kiara’s unique chemistry and comic timing have added a whole new dimension to these ad campaigns. Through these ads, we aim to express ourselves, frame by frame and build our eyewear collection as diverse as our moods and also make the process of choosing eyewear a fun and enjoyable process,” Ramneek Khurana, co-founder, Lenskart, said.
The tagline ‘Glasses badlo, Vibe badlo’ becomes the central theme that encapsulates the idea that changing your glasses is a transformative experience for the consumer’s overall style. The messaging of the TVC revolves around the idea that Lenskart encourages individuals to build a collection that suits various moods and occasions.
“Lenskart has consistently set the benchmark for innovation in eyewear, working with Kiara complemented the campaign’s humor, making the eyewear journey together not only stylish but also helps in building my eyewear collection,” Karan Johar, producer, said.
Karan Johar introduces Kiara to his eyewear collection at a Lenskart store, leading to a fun banter where Kiara, tries on the glasses while channeling her inner KJO with humor, pouts, and the ‘Koffee with Karan’ vibe. The other ad campaign takes a playful twist as Karan and Kiara explore professional eyewear. Karan adopts a corporate persona, donning sleek glasses, and engaging in humorous dialogue with Kiara, creating a take on eyewear fashion for audiences of all ages.