Lenovo announced the launch of a brand campaign featuring Lenovo’s range of products. As the anticipation for the ICC Men’s Cricket World Cup 2023 reaches heights in India, Lenovo’s campaign leverages the passion of Indian cricket fans, gaming enthusiasts, young professionals, and students through ads set within the World Cup context.
The campaign aims to integrate all of Lenovo’s consumer portfolios – Legion, Yoga, IdeaPad and establish Lenovo. The campaign slogan ‘You’ll wish everything was a Lenovo’ highlights Lenovo’s technology and how it enables people looking for great specs, high performance, durability and security.
“Our brand campaign showcases Lenovo’s commitment to innovation and technology and highlights its wide range of consumer products and services that are custom-designed for versatile users. We believe that the World Cup is the perfect platform to connect with millions of Indian consumers who are passionate about cricket and technology,” Chandrika Jain, marketing director, Lenovo India, said.
The campaign is designed to establish Lenovo’s position in the market by leveraging its market share and reinforcing its presence in the premium segment.