Lay’s has introduced an interactive print ad in The Times of India, published on 19th December, turning Delhi’s iconic streets into a maze that directs readers to the Lay’s Food Truck.
The ad uses the city’s intricate road network to connect with Delhi’s cultural vibe, placing the Lay’s Food Truck at the maze’s center. For a city where every street has a story, this approach ties food and exploration into one experience.
This initiative is part of Lay’s #WaysToLays campaign. The truck offers dishes inspired by Lay’s flavours and creates a bridge between the brand’s physical presence and its marketing strategy. As the truck travels through Delhi, Lay’s turns a simple food promotion into a city-wide activity, keeping its audience engaged and curious about what’s next.