Khelraja announced its brand campaign featuring Bollywood actress Esha Gupta. An extension of its debut campaign, #TheGameNeverStops, the marketing push from Khelraja taps into the ICC Cricket World Cup and the upcoming festive season to celebrate and salute Southeast Asia’s ‘always on’ gaming spirit.
The campaign highlights how Southeast Asia, a region known for its passionate sports fans, lives and breathes cricket with a humorous take on the various rituals and superstitions that people practice while supporting their teams. The TVC ends with a brand plug, with Esha Gupta showcasing how the Khelraja platform elevates the match experience for sports fans.
“Through this campaign, we wanted to recreate the drama and emotions people experience while watching their favourite teams compete. The aim was to ramp up the energy and excitement of the sports season by making fans feel like they are living the game in every moment with Khelraja. Featuring the stunning Esha Gupta, our latest campaign sends one message out, loud and clear: with Khelraja, #TheGameNeverStops!” Japneet Singh Sethi, country manager, Khelraja, said.
Khelraja plans to follow up its campaign with similar campaigns centred primarily around Asian festivals and the global sporting calendar, including popular sports including cricket, and football.