Dharma Cornerstone Agency (DCA), a joint collaboration between Karan Johar and Bunty Sajdeh, has announced the signing of social media personality Orhan Awatramani popularly known as Orry.
As per the company, the partnership will strengthen the influencer marketing portfolio of DCA, adding to the existing bouquet of services of the brand.
Talking about the collaboration, Kim Sharma, EVP – new media, DCA, said, “Orry represents the epitome of the modern-day influencer dynamic with his creativity and forward-thinking. We are delighted to welcome him to our family at DCA. This association not only strengthens our presence in influencer marketing but also fosters trust in us.”
Additionally, Orry will step into the realm of celebrity management with DCA, the agency that manages talent such as Janhvi Kapoor, Sara Ali Khan, Tiger Shroff, Vijay Deverakonda, Ananya Panday, among others.
“I have been working on creating a strong brand presence for myself and partnering with Dharma Cornerstone Agency is a significant milestone for me personally and professionally. I am happy to embark on this journey alongside Karan Johar and the incredible team at DCA. Together, we aim to push boundaries, break stereotypes, and create meaningful opportunities across various domains,” Orry added.
Moreover, Orry’s decision to join DCA signifies a strategic move towards expanding his influence beyond the digital space. With his blend of creativity, authenticity, and market acumen, Orry is poised to redefine the landscape of celebrity management, bringing a fresh perspective to the industry.