Kajaria Ply & Laminates launches ‘Desh ki Raunak’ campaign. The campaign aims to capture the beauty and diversity that exists in the celebration of Indian festivals. It shows Navratri through the exhibition of the multiple forms it takes across the country and by citing facts about the festival, for instance, the story of Chokkhu Daan in West Bengal, where the third eye of the Goddess is supposedly drawn by one artist in a single stroke, that too in complete darkness.
The focal point of the campaign is the brand’s collaboration with influencers from across the country. Social media influencers are included in the campaign to display the ways of Navratri celebration in different regions of India. They will be creating and sharing videos of festivities from their specific region, which will be featured on Kajaria Ply & Laminates’ social media accounts.
“Being a true and proud Indian brand, at Kajaria Ply & Laminates, we view diversity and differences as strength. With the campaign, we wanted to show the magnificence of Indian culture and the beauty existing in our differences. The execution was managed wonderfully by the creative agency SocioStreet Advertising LLP,” Shyam Shekhawat, COO, Kajaria Ply & Laminates, said.
The campaign ‘Desh Ki Raunak’ encapsulates the essence of India, echoing its core belief, ‘India jaisa strong’. The campaign salutes the unity in diversity and the spirit of people, where the strength as a nation mirrors the colourful tapestry of the country’s festivities.