Jindal Stainless, India’s stainless steel manufacturer, launched the Zung (Corrosion) Warrior’ brand campaign to coincide with the World Day against child labour. The campaign claims to build skills for societal change by showcasing a social impact on the lives of fabricators. From what it is understood, the academy is looking to develop an ecosystem that drives awareness and adoption of stainless steel.
Reportedly, the ‘Zung Warrior’ brand campaign, as part of the larger ‘Jindal Saathi 5.0’ project, includes three videos which showcases social issues in India such as women inequality, social injustice, besides child labour. From what it is understood, the videos tell the stories of individuals who have found a path to economic independence and self-reliance.
“At Jindal Stainless, we believe everyone deserves a chance to build a successful future for themselves and their families. The ‘ज़ंग Warrior’ campaign is an expression of this core value. It is dedicated to all those warriors who are fighting against societal evils. We are proud to see the Stainless Academy empowering individuals to overcome social barriers and achieve self-reliance,” Abhyuday Jindal, managing director, Jindal Stainless said.