Crocs has unveiled a new Valentine’s Day campaign featuring Bollywood veteran Jackie Shroff and social media personality Orhan Awatramani (Orry). The campaign takes a lighthearted approach to modern relationships, using humour and quirky storytelling to explore themes of love, self-expression, and dating in today’s world.
According to the company, set against the backdrop of Orry’s ‘Lonely Hearts’ Valentine’s slumber party, the campaign brings together two contrasting personalities—Shroff’s no-nonsense, old-school charm and Orry’s flamboyant, Gen Z energy. Through witty exchanges, they touch on contemporary dating dilemmas, including ghosting, green flags, and ‘situationships’, using Crocs’ Jibbitz™ charms as symbols of self-expression.
The film features several standout moments, such as Orry dramatically professing self-love—”I love you… ORRY!”—and Jackie’s signature deadpan humour with, “Tum log ka yahich problem hai.” The playful storytelling captures the evolution of romance, blending humour with a commentary on individuality in relationships.
The campaign is being rolled out across social media, digital platforms, and retail spaces, accompanied by influencer-led activations. Alongside the campaign, Crocs has introduced a Valentine’s-themed collection, available online and in select stores.