ITC Engage announced a film starring brand ambassadors Tara Sutaria and Kartik Aryan, The TVC conceptualised by Ogilvy is dotted with moments of sensuality and romance triggered by Engage Eau De Parfums for him and her.
“Moments and especially spontaneous moments are the true thrills of romance. Some of these most playful and passionate moments are often triggered by an alluring fragrance that evokes emotions. I am so glad that Engage believes in these little and real moments of love and has designed the fine fragrance series that has the power to create a beautiful and cherished memory of romance!” Kartik Aryan, brand ambassador and actor, said.
Fragrances within the ITC Engage Eau De Parfum range are designed to complement occasions and moods. Whether it’s the tones of Engage Amber Hues or the citrusy notes of Engage Verona, the fragrances transcend the mind and soul to a realm brimming with elegance, spontaneity and passion.
“Since its inception, ITC Engage has consistently challenged conventions to redefine the fragrance and grooming segment. With a diverse spectrum of note and scents, each innovative offering from Engage eau de parfums is a unique experience of premium sophistication and elegance. With the new campaign, we bring to the fore the beautiful blend of fragrance and romance to create unforgettable moments of playful romance,” Sameer Satpathy, divisional chief executive, personal care products business, ITC Limited, said.
ITC Engage fragrances are developed in collaboration with perfumers from international fragrance houses. Formulated within manufacturing facilities, the fragrances follow strict adherence to IFRA (International Fragrance Association) regulations and ensure compliance with safety protocols.