FUJIFILM India has launched its ad campaign dedicated to its customers in India which outlines the stance of the business towards its mission in India. The brand film of Fujifilm Multifunction Printer aims to establish how the new offering will be a value proposition to government e-marketplace, corporate clients, businesses and printing industry.
The ad film conceptualised by Hakuhodo Sync is about four different stories based on different customer stories of a government official, corporate, small and medium business and printer industry who form the core of the multifunction printing ecosystem in our country. The stories are based in Delhi, Mumbai, Chennai and Kolkata and capture the regional integrity of India.
Talking about the ad film, Koji Wada, managing director, FUJIFILM India, said, “Driven by innovation, at FUJIFILM India, we believe in a world where technology has the power to turn dreams into a reality, thus empowering individuals and businesses to achieve their full potential aptly encapsulated by our ad campaign. Our commitment to cutting-edge solutions is at the heart of our mission, to transform pixels into perfection.”
The ad film narrative is supported by a track “Badhega India” which was composed by Abhinav Kaushik and written by Ram Krishna Gopi Yadav who also was the producer for the production house Seaface Film which has produced the ad film.
Additionally, the ad film is directed by Ranvir Kumar Suman and was shot in a timespan for two days at multiple locations such as Big 9 by 9 Wings Studio Andheri, Mother Nature Studio, Madh Island and a Photocopy shop in Malad which were art directed to suit the geographic narrative.
“The ad campaign provides strong assertions and trust by all protagonists towards Fujifilm multifunction printers, creating a lasting impact on viewers. The story has beautifully captured the potential of the product in each montage thus standing true to our tagline ‘Bringing innovation to your Business’,” Priyatosh Kumar, head graphic communications and device technology, FUJIFILM India, added.
Moreover, FUJIFILM India announced its entry in India with a portfolio of A3 office printing devices on September 27, 2023.