Ferrero India has announced two campaigns featuring Hrithik Roshan and Sara Ali Khan. As per the company, the #LightupyourDiwali campaign with Hrithik Roshan and the #MakeDiwaliMommmentsPerfect campaign with Sara Ali Khan are designed to reinforce Ferrero Rocher and Ferrero Rocher Moments as the ultimate gifting choice for consumers during this festive season.
Talking about the campaigns, Zoher Kapuswala, marketing head- Ferrero India, said, “With our #LightupyourDiwali and #MakeDiwaliMommmentsPerfect campaigns, we aspire to establish Ferrero Rocher and Ferrero Rocher Moments as the go-to choice for consumers who seek to infuse elegance and luxury into their festivities. We share a long-standing relationship with Hrithik and Sara and their appearance amplifies the festive spirit, making Diwali an unforgettable experience. We encourage everyone to light up their Diwali with the magic of Ferrero Rocher and Ferrero Rocher Moments.”
The ‘Light up your Diwali’ campaign by Ferrero Rocher is about fostering heartfelt connections between our loved ones. As part of this initiative, Ferrero Rocher has also launched a Light Up Your Diwali Greetings platform where people can create and share ‘Customised Diwali Greetings’ for their loved ones.
Additionally, the Light Up Your Diwali campaign has a contest leg as well where people can participate in the contest and 100 lucky winners stand a chance to win Ferrero Rocher Pyramid.
In the #MakeDiwaliMommmentsPerfect campaign, Sara Ali Khan has revealed how Diwali celebrations are always spectacular at her home thanks to Ferrero Rocher Moments. She also highlights the sentiment of how one could make every Diwali moment into an unforgettable occasion.