Farmley, a snacking brand, recently conducted an April Fool’s Day prank by introducing Brain Balm – a roll-on balm purportedly designed to enhance memory, containing almonds. The announcement amused netizens, as the product claimed to tackle everyday situations such as forgetting passwords, anniversaries, and even the location of parked cars in complex mall basements.
The concept behind the prank was to playfully remind people of the often-overlooked health benefits of almonds for memory enhancement. The campaign’s humorous approach, with taglines like ‘No More Forgetting Thousand Passwords Again’ and ‘No More Forgetting to Soak Almonds in the Night,’ struck a chord with the audience and had them in stitches.
“April Fool’s Day allows us to connect with our audience in a fun and engaging way. We wanted to use this opportunity to highlight the goodness of almonds in a light-hearted manner, and the response has been fantastic,” Simran, senior manager – social media and content, Farmley, said.