Digital Medium witnessed an increase in ad impressions by 33% in January-June 2023 compared to the same period in 2021. However, there was a 9.52% decline in ad impressions in January-June 2023 as compared to January-June 2022, according to a TAM report.
Services was the leading sector with a 46% share of ad impressions during the first half of 2023. Computers slipped to fourth place in the first half of 2023 as compared to second in the first half of 2022. The top two sectors together accounted for 54% of ad impressions. Personal Accessories and Textiles/Clothing were the two new entrants in the top 10 list of sectors contributing two percent ad impressions each.
Ecom- Online Shopping was the leading category with a 7% share of ad impressions during the first half of 2023. Ecom-Media/ Entertainment/ Social Media slipped to second position as compared to its first position in January-June 2022. The top 10 categories together accounted for 41% share of digital ad impressions. Multiple courses and cars were the new entrants in the top 10 categories during the first half of 2023.
Grammarly Inc. was the leading exclusive advertiser among Digital and TV medium during January-June 2023. There were more than 59,000 exclusive advertisers present in digital and more than 1800 common advertisers between TV and digital mediums during the first half of 2023.
The Rental Services Category witnessed growth of 47 times during the first half of 2023 as compared to the same period in the previous year. Based on the difference in ad impression, Ecom-Online Shopping leads the list of top 10 growing categories in January-June 2023 over
January-June 2022.
YouTube was the leading web publisher and application in terms of ad impressions accounting for 21% of impressions from the web and 17% of impressions from apps. Aaj Tak followed a distant second in web ad impressions with 8%.
Mobile Display led the digital platforms list with a 28% share of ad impressions during January-June 2023 compared to January-June 2022. In App Display followed a close second with 23% share. In Transaction Methods, Programmatic led with 63% share of ad impressions during the first half of 2023 compared to the same period in the previous year.