Footwear brand Crocs has named actor Rashmika Mandanna as its global brand ambassador from India. The move comes as part of the company’s effort to expand its reach and relevance in the Indian market, especially among younger consumers.
The collaboration was announced alongside the launch of a new campaign titled “Your Crocs. Your Story. Your World.” which highlights the brand’s signature products, including its Classics collection and customizable Jibbitz™ charms. The campaign aims to position Crocs as a medium for self-expression and everyday fashion.
Featuring Mandanna, the campaign uses elements of visual storytelling and surrealist aesthetics to depict the actor’s day-to-day life through imaginative settings. From film sets to home scenes, the ad blends live action with CGI, using Jibbitz™ charms as narrative tools to highlight personal stories and style choices.
“Crocs has always been a brand I’ve felt connected to — I love the fun colours, quirky silhouettes, and the unapologetic individuality they stand for. If you know me, you know I never shy away from expressing myself. Whether it’s my love for K-pop, Korean snacks, or sunflowers, I wear my heart on my sleeve. With Crocs and Jibbitz™, I get to bring that side of me to life and create something that’s completely my own. I’m so excited for my fans across India to experience the ‘Your Crocs. Your Story. Your World.’ campaign and discover how they can express their own unique style with Crocs,” Mandanna said.
Crocs officials described Mandanna as a fitting choice for the campaign due to her popularity and strong cultural resonance across India. “Her incredible reach across India, especially among young audiences, makes her the perfect ambassador to amplify our connection with the local consumer,” said Yann Le Bozec, Head of International Marketing at Crocs.
The campaign, developed in collaboration with Kulfi Collective, will be rolled out across digital, retail, and social media platforms. It also introduces new styles and colour variants that are now available in Crocs outlets and online platforms in India.