Converse has introduced Harsh Varrdhan Kapoor and Khushi Kapoor as the faces of the brand in India, coinciding with the opening of its first store on Mumbai’s Linking Road. As per the company, Harsh Varrdhan, known for his love of sneakers, represents the brand’s focus on individuality, while Khushi brings a distinct sense of style that complements Converse’s approach to self-expression.
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As the brand enters India’s expanding sneaker culture, the new store offers a space for enthusiasts to explore Converse’s range and connect with the brand’s identity. As per the company, this Mumbai launch marks its first step into the Indian market, aiming to make its styles accessible to a local audience interested in fashion rooted in originality.