Cashify has launched a new campaign with its brand ambassador actor Rajkummar Rao. As per the company, the campaign aims at amplifying the message that refurbished smartphones offer a smart, budget-friendly way to upgrade to one’s dream phone.
Talking about the campaign, Nakul Kumar, co-founder and chief marketing officer, Cashify, said, “As we extend our collaboration with Rajkummar Rao, we’re on a mission to make technology more accessible, budget-friendly as well as sustainable. We’re envisioning a future where good tech is not just a dream for people but an accessible luxury for all. By promoting refurbished smartphones as a smart upgrade choice, we’re offering a bridge between dreams and reality. Moreover, the significant role refurbished smartphones play in reducing e-waste perfectly aligns with our mission to build a more responsible and eco-friendly tech landscape.”
The campaign is conceptualised by L&K Saatchi & Saatchi’s Gurugram team.
Moreover, the two-film campaign is crafted to entertain and captivate tech-savvy youth, especially those who are keen on upgrading to a premium smartphone. The campaign conveys a compelling message, highlighting refurbished phones as a smart solution to fulfil their tech dreams.
“From winning the project in a tightly-contested pitch to the finished films, this has been one heck of a ride. Working with Rajkumar Rao has been a thoroughly enjoyable experience and the results are there for all to see. We have crafted two humorous and flamboyant films that focus on the benefits in a memorable and quirky way,” Rohit Malkani, national creative director, L&K Saatchi & Saatchi, added.
The campaign will be rolled out across TV and digital platforms.