Blue Tribe has rolled out its ‘You can’t tell the difference, but the planet can’ campaign featuring Virat Kohli and Anushka Sharma. The campaign was conceptualised and created by the creative agency Vitamin D.
Sustainable eating is one of the easiest and most impactful ways to underline our efforts towards saving the Earth, Virat Kohli said. “On top of this, switching to green food is good for the planet and comes with numerous health benefits, helping you lead a healthier life,” he added.
As per the company, the video campaign aims to make people aware that switching to a plant-based meat diet may be a rich culinary experience while protecting the planet should be everybody’s top priority. In the campaign, Kohli and Sharma advocate for healthy and sustainable eating habits and have been working on the mission with Blue Tribe.