Mumbai-based agency Asymmetrique has secured the digital mandate for Laljee Godhoo & Company, a prominent player in the Indian spice and condiments sector with over 130 years of experience. This partnership aims to enhance Laljee Godhoo & Company’s digital presence and brand visibility.
The mandate, won after a multi-agency pitch, will be managed from Asymmetrique’s Mumbai office. As part of the agreement, Asymmetrique will create and implement digital marketing strategies, handle content creation, manage social media platforms, and execute SEO and SEM initiatives to improve online visibility.
Asymmetrique, with experience in working with food and beverage brands, has been chosen for its industry expertise and shared vision. The collaboration seeks to drive brand growth and strengthen Laljee Godhoo & Company’s market position.
“Laljee Godhoo is popular amongst consumers with its trademark LG Hing, which is a staple in millions of Indian kitchens. The growing challenge for the brand however, is to stand out amongst competitors for its quality, purity, and legacy. Asymmetrique brings to Laljee Godhoo the expertise and sophistication of brand-building, along with deep cross-media execution capabilities,” Nitin Gupta, founder and MD, Asymmetrique, said.
“Asymmetrique’s deep understanding of the digital landscape and their proven track record make them the ideal partner for us. We believe this collaboration will help us reach a new generation of consumers while staying true to our brand heritage,” Riddhi Merchant, partner, Laljee Godhoo & Company said.