Household appliance brand Dyson on Wednesday entered the beauty product market with the global launch of two hair styling products – pre-style cream and post-style serum. These formulations are Dyson’s fist foray into ingredients, and the brand says it has “a lot more in its beauty pipeline still to come”.
Better known for its vacuum cleaners, Dyson entered the beauty market in 2016 with the launch of its Supersonic hair dryer, adding more styling appliances subsequently.
The new Chitosan formulations range is a result of a decade of research, claims the brand, and addresses hair health. “The chitosan molecule helps create flexible bonds that support hair strand by strand, for 2x the hold, movement and shine,” said James Dyson, founder and chief engineer.
“Our engineers have rigourously tested to find the optimum percentage of chitosan for daily use,” said Kathleen Pierce, president of beauty at Dyson. The new range of formulations will be available in India soon.