The Job
Building something from scratch, that’s what brings a smile to my face. I realised this late in life, so I try to vigorously compensate for the same. So, every new vertical we invest in, that’s usually initiated by me. Every time we lock a new client partner, that’s my happiest moment when I close a sales cycle.
The Weekdays
I wake up pretty early, around 5.45 am. It’s a habit I picked up in January 2019 while writing a script. It usually starts with giving breakfast to my golden retrievers, Salt and Pepper. Before hitting office, I prefer to clear up my emails, pending admin work and look at ongoing pitches. Once I am in the car, I prefer to use that time to talk to our existing client partners to ensure that work is on track. Rest of the day, I am usually solving problem. That’s my designation in my mind: Chief Problem Solver.
The Weekend
The usual complaint from friends in the past 5 years has been that I don’t give them time. Which is absolutely true, because I am usually working on weekends. That’s start-up life. Sometimes when I am too tired or stressed, I cook or binge watch on Netflix or play with Salt & Pepper or hit the badminton court. And I write or voice note imaginary letters to my son Orai, especially when his team Tottenham is playing.
The Toys
My phone, I guess. Everyone is tired of it. Usually in a day, I am attending to 50-60 calls — even my phone gets tired of it in a year. Rest of the gadgets are in my kitchen, that’s my favourite corner usually. If I am not doing anything else, you would find me in the kitchen. I am exploring this air fryer off late to some damn good food effect!
The Logos
I have been forever enamoured by the Amazon logo, how a simple thought that they sell everything from A to Z translated to the logo design. Amongst new-age brands in India, I absolutely adore what PHOOL has done — how their tagline Made From Temple Flowers have made them the go-to brand for anything which connects to religion, how they are using circular economy to solve a huge waste-management problem at places of worship. It’s just umami.