Brand Wagon

The World Cup champion will pocket USD 4.48 million (Rs 39.4 crore), which is higher than the USD 4 million…

The turning point came when Karanam met Kiran Kumar, the then chairman of ISRO, at his super seniors’ convocation and…

Most customer service systems were built to respond. A customer reaches out. A ticket is created. An agent steps in.…

And if you are a brand that has vacated its space for eight long years you have a lot of…

Weekdays are full throttle. I start early — usually with coffee (often my own café’s single-origin roast) and a quick…

Does Netflix offer direct discounts on its subscriptions? No; instead, it has invested in building a content library and technological…

The company has previously moved into the Middle East, opening a store in Dubai last year through a partnership with…

Star players like Virat Kohli, Rohit Sharma, and MS Dhoni were among the highest earners from these partnerships. Kohli reportedly…

For a government-led account, that was a curious break from the usual. “Normally, government brands are not known for humour,”…

The ban on real money gaming brands will disrupt the ad business, while also making way for new advertisers

The controversy began after marketing consultant Dr. Sanjay Arora posted a video on Instagram, alleging that the famous blue-haired character…

The first outlet will open in Bengaluru, said Vish Narain, managing partner at Pulsar Capital, which, along with UAE-based PJP…

Instead of focusing on scale, Khosrowshahi urged founders to prioritise fit. “Don’t build for scale on day one, build for…