Brand Wagon

The new Tata Sierra’s formula includes less nostalgia and more character

“Indian brands like HDFC, Infosys and Airtel have also been featured in the global 100 brand ranking that we released…

Only 11 brands, including Zepto, Zomato, Meesho, Nescafé, Flipkart, Amazon, Swiggy, Blinkit, Country Delight, RummyCircle and Dream11, managed to cross…

It’s 2025. AI isn’t the next big thing anymore, it’s the oxygen of our industry. Everywhere. Invisible. Essential.

With consent becoming currency under DPDP, India’s advertising engine confronts its toughest transformation yet

A total of 11 premises were covered, five in Bengaluru, four in Delhi and two in Gurugram, including the companies’…

Zepto had faced widespread backlash over hidden fees, selective pricing, MRP manipulation and allegedly misleading discounts.

The proposed centre, distinct from the company’s existing research facilities in Mumbai and Bengaluru, will support global technology, innovation and…

Weekdays for me are a mix of focus and flow. I start early, around 6 a.m., with meditation or a…

IPO chatter is typically an investor conversation, yet when the criticism is loud, snarky and meme-driven, it can colour consumer…

Fashion and lifestyle are a major focus for the brand, with over 90% of its business coming from these segments,…