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    1. Business News
    2. Authors
    3. viveatsusanpinto

    Viveat Susan Pinto

    Retail Giants Pivot to ‘Mass Market’ Strategy to Capture India’s Expanding Middle Class
    Starbucks smells the coffee

    Price-sensitive consumers, high rentals drive shift from premiumisation

    By Viveat Susan Pinto
    December 17, 2025 21:23 IST
    Pidilite steps up focus on paints biz with expansion into east

    While Pidilite has shied away from a big splash in paints, taking a more quieter approach to the business, sector…

    By Viveat Susan Pinto
    Updated: December 16, 2025 21:49 IST
    ‘Growth energy coming from top 15-20% of consumers’ Q&A with Sudhir Sitapati CEO GCPL

    “The acquisition was strategically about facial cleansing (for men) rather than male grooming per se. It represented an upgrade from…

    By Viveat Susan Pinto
    December 15, 2025 21:05 IST
    FMCG sector slowed to 5.4 per cent in volume during September quarter
    FMCG set for growth as GST transition issues wind down

    While GST-induced price cuts in categories such as durables and cars saw an immediate impact on sales, the benefits for…

    By Viveat Susan Pinto
    December 15, 2025 20:01 IST
    FMCG growth slips in November, but ​​​​​​​rural gallops

    While rural growth (5.7%) remains stronger than urban (2.5%), the packaged food category is booming (13.6% growth) as lower GST…

    By Viveat Susan Pinto
    December 14, 2025 21:26 IST
    ICC and JioStar Quash Exit Rumours, Reaffirm $3 Billion Media Rights Deal is 'Fully in Force'
    ICC media rights deal in full force: JioStar

    The International Cricket Council (ICC) and JioStar, the media company holding the $3-billion broadcast and streaming rights for ICC tournaments…

    By Viveat Susan Pinto
    December 13, 2025 00:53 IST
    Microsoft launches AI copilot to fight cybercrime

    Nadella noted that AI is reshaping innovation across sectors, including highly regulated industries such as pharmaceuticals.

    By Viveat Susan Pinto
    December 12, 2025 15:22 IST
    Nikhil Sharma, MD, Perfetti Van Melle India
    Perfetti Van Melle aims to double topline in 4 years on higher price points, says MD

    The company plans to expand distribution to its 5.5 million outlets and leverage e-commerce to drive sales of larger family…

    By Viveat Susan Pinto
    December 11, 2025 21:42 IST
    Prada Partners with Indian Agencies for "Made in India" Kolhapuri-Inspired Line
    Prada partners with Indian firms for Kolhapuri-inspired collection

    Italian luxury house Prada has signed an MoU with Maharashtra’s LIDCOM and Karnataka’s LIDKAR to develop a limited-edition, Kolhapuri chappal-inspired…

    By Viveat Susan Pinto
    December 11, 2025 19:19 IST
    ‘Growth must come from deeper penetration, not pricing’ Q&A with CMD Nestle India

    “I have a lot of respect for local and regional brands. Their success is coming on the back of genuine…

    By Viveat Susan Pinto
    Updated: December 10, 2025 17:46 IST
    IPL 2025 brand value
    IPL’s 2025 brand value down 20% to $9.6 bn: Brand Finance

    Geopolitics, team uncertainty among reasons for drop

    By Viveat Susan Pinto
    December 9, 2025 06:33 IST
    JioStar may renegotiate $3-billion ICC deal

    Transaction likely to be scaled down to about $2-2.1 billion for four years, sources said.

    By Viveat Susan Pinto
    Updated: December 8, 2025 23:37 IST
    Post-GST Cut Effect: Value Fashion Soars as Durables and Beauty See Premiumisation
    GST 2.0: Buyers pick value apparel, upgrade durables

    Durables majors have been counting on the premiumisation wave to get even stronger in the second half

    By Viveat Susan Pinto
    December 7, 2025 20:34 IST
    India’s Cinema Body Flags Netflix-WBD Deal, Citing Threat to Theatrical Ecosystem
    Netflix’s Warner Bros acquisition draws concerns from multiplex body

    Says will threaten domestic ecosystem….

    By Viveat Susan Pinto
    December 6, 2025 17:14 IST
    Marketing in the age of disruption

    Artificial intelligence (AI) tools are also adding their own level of disruption to the marketing process as they compress timelines…

    By Viveat Susan Pinto
    December 5, 2025 22:39 IST
    BAT sells 9% stake in ITC Hotels for Rs 3,820 crore

    BAT’s move to monetise its holding in ITC Hotels is part of an effort to bring down its debt. This…

    By Viveat Susan Pinto
    December 5, 2025 22:27 IST
    BAT to offload ITC Hotels stake

    This will be the third instance in nearly two years that BAT has cut its stake in ITC group companies.

    By Viveat Susan Pinto
    December 4, 2025 22:32 IST
    ‘We serve premiumisation across all consumer segments and levels’: Q&A with Pernod Ricard India CEO Jean Touboul

    “We invest continuously in our manufacturing footprint—95% of our volume is produced locally. And India is unique—it’s the only market…

    By Viveat Susan Pinto
    December 2, 2025 22:52 IST
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    Latest News

    Indian Railways electrifies 99.2% of network, nears fully green future; outpaces global peers

    Indian Railways electrifies 99.2% of network, outpaces Japan, Russia, and China

    ikkis new release date

    Ikkis hit by Dhurandhar fever: Release date pushed to avoid clash with Kartik Aryan’s film

    From iPhone 17e, iPad Mini 8 to budget MacBook: Apple devices expected to launch in early 2026

    From iPhone 17e, iPad Mini 8 to budget MacBook: Apple devices expected to launch in early 2026

    Who was Peter Arnett? Pulitzer Prize-winning journalist dies at 91

    IndiGo flight status today: IndiGo has cancelled several flights scheduled for departure from Chandigarh. Watch out this space to check your flight status before heading to the airport.

    IndiGo flight status today: Several flights cancelled from Chandigarh, Kolkata, Chennai amid dense fog

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    Latest News
    • From iPhone 17e, iPad Mini 8 to budget MacBook: Apple devices expected to launch in early 2026
    • Who was Peter Arnett? Pulitzer Prize-winning journalist dies at 91
    • IndiGo flight status today: Several flights cancelled from Chandigarh, Kolkata, Chennai amid dense fog
    • The Oscars set to stream for free worldwide on YouTube starting 2029
    • Trump asks US oil firms to return to Venezuela, gets a hard ‘no’: Report
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