Life Is Beautiful

Call it a unlucky coincidence or a pragmatic approach, not every day does a brand find such an apt connect…

Rough & Ready

This latest Pepsi ad has changed cricket so much that it?s been reduced to mindless banter.

Call to Action

BlackBerry?s new ad has a chirpy feel and the youth should be able to relate to it. However, the question…

The Underdog Spirit

The first ad opens on a race where a little boy Bhikan is the first to reach the finishing line…

Bright Sparks

The film opens on the close-up of a boat which has run aground on the shore and then moves to…

Lady Luck

The consumer insight in the latest Monster.com ad on luck playing a role in getting that dream job is certainly…

Desi Hero

Suzuki Hayate?s debut ad smartly rides on Salman Khan?s Dabangg image to build an instant connect with audiences in rural…

All-time superstar

The film opens with a person walking down a dark corridor. We hear the voice of yesteryear’s Bollywood superstar Rajesh…

Bold and Bizarre

Hen hotshot designer Sabyasachi Mukherjee spins his magic on the girl next door in Band, Baajaa, Bride currently airing on…

Muted Thunder

Death-defying stunts are already shown in many commercials, so the Thums Up ad does not break any new ground. And…

Get ready to rest less

Synonymous with grit, style and success, Bindaas, the youth channel from the UTV stable, has donned a new brand identity…

For the love of cricket

The TVC opens with two school boys wondering about the noise coming from the other side of a wall.

Another feather in the cap

Piyush Pandey is all set to receive CLIO Lifetime Acheivement Award 2012, which recognises outstanding creative contributions of an individual…

Healthy Munching

With consumers showing a preference for healthier options in the snacks category, competition in this segment is getting fierce as…