The ad shows various situations which display the caring nature of a family man, primarily as a husband and a…
The campaign includes two 45-second TV ads featuring Bollywood choreographer Farah Khan.
As more and more ‘small’ films capture the hearts of the audience, we go backstage at one such film?s set…
The opening lines of this piece are borrowed from the preface of his book F?@k Knows.
The Parle-G campaign is unassuming, direct, evocative and inspiring, all at once.
Till about six years ago, literature festivals were an obscure or rather unknown phenomenon in India.
For publishers, events such as the World Book Fair provide a platform to showcase and put forth the entire or…
No complaints as far as brand communication and clarity are concerned. But a comparison with Coca-Cola?s global campaign on the…
?During his long years of work with (Satyajit) Ray, (Nemai) Ghosh was the sole photographer permitted on the sets with…
In one of the innumerable dingy alleys of Delhi?s Mangol Puri, a north-west Delhi neighbourhood bustling with slums and an…
Estimated cash transfers worth Rs.3.2 trillion a year and estimated government savings of Rs.20,000 crore a year.
Though the development and popularity of India?s nascent caravan market depends on factors like road surface improvement and the backing…
Prof Jane den Hollander, vice-chancellor, Deakin University, Australia, talks to FE?s Sukalp Sharma about the university’s growing engagement with India…
For Roxy Book Shop and Circulating Library in Mumbai, revenue poses a major problem as the number of members and…
The authors focus on the last two and a half decades of CRISIL, juxtaposing it with the sea change in…
The Gods resided in these mountains. There are Mt Virtue and Mt Vice.
The film starts with a young guy sitting in a Cafe Coffee Day outlet saying how protesting, taking out morchas…
It has been four years since Mumbai was hit on that fateful night of November 26, 2008, and a nation?s…
