In the business of advertising and marketing there is a hurried stance which, to my mind, will wreck this business…
There is an evolution in branding even where education in India is concerned. And if you look around, then pioneers…
There is an urge for almost every Indian brand to rush to the nearest mall: to shop for the newest…
Over the past few years, a quiet revolution has been taking place in the branded beauty business and not many…
2004 was a defining year for Indian industry: because when the earlier regime fell, it fell because it promised an…
If you stay in a metro and are even reasonably popular, then chances are that you will have been targeted…
There is a very serious and, if one may add, a deeply intellectual side to Mani Shankar Aiyar: pity that…
There is this huge debate about how brands establish the kernel of trust and that becomes the touchstone of engagement…
There is a certain sense of competitiveness in the skies in India, which makes me come back to my oft-repeated…
Enough has been written from the time of David Ogilvy on the art of writing in advertising. There has also…
Somehow in this age of gizmos and impersonal behaviour, we suddenly seem to have newfound respect for what many wet-behind-the-ears…
Have you ever wondered why government advertising almost always manages to beat the clutter? Not because it is creatively challenging,…
