Over the past decade, Brand India has established the primacy of India’s economic resilience
India’s prime ministerial leadership has bookended two distinct eras through Jawaharlal Nehru and Narendra Modi—each defined by its own constraints,…
For all the years that I lived in Calcutta, Assam seemed right next-door and one never got down to going…
November in New York is always special. There is a nip in the air; the onset of winter bodes well…
The fact of the matter is that there is no better performer than Narendra Modi in India?s political structure. Three…
The bludgeoning to death of a CEO in Noida is an eye-opener to every Indian. It happened in Calcutta in…
There is almost a level of indifference that seizes the country when it comes to either warning our own of…
India suffers from a congenital disease: it is about the bigness of our smallness: when it comes to anything, it…
Tina Brown?s The Diana Chronicles is an excellent read but that is more because the subject continues to be one…
In a world dominated by isms of many kinds, there is a need for advertising to reflect on the efficacy…
Many marketing pundits have opined that the future of marketing rests in brand alliances: where alliances are forged only to…
There is almost a paranoia that has seized the Indian marketer as far as penetrating the Indian rural market is…
I believe the time for Indian advertising agencies and clients alike, to invest in insight gathering, has come: not in…
Clients have often asked me as to where they should advertise. It seems like a very simple and naive question,…
I don?t know how many CEOs of service companies are actually taking a hard look at the marketing processes they…
Last week, Horizons: The Tata- India Century: 1904 -2004 by Aman Nath and Jay Vithalani was released in Delhi: for…
Of late, one has seen advertising for what I call care brands: from city hospitals to medical tourism as it…
Sundays are special for me because they are spent amidst music, books and television. But this last Sunday was made…
