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    1. Business News
    2. Authors
    3. smriti.mishra

    Smriti Mishra

    Mayur Hola - head of global brand, OYO Hotels & Homes
    OYO’s Mayur Hola on the marketing strategy which brands need to follow in the time of Covid-19

    The dos and don’ts to be followed by brands, highlights Hola

    By Smriti Mishra
    September 28, 2020 10:00 IST
    Sukhpreet Singh, corporate head - marketing, Dish TV and Watcho, Dish TV India Limited
    Dish TV’s Sukhpreet Singh on the marketing strategy which brands need to follow in the time of Covid-19

    The dos and don’ts of brand communications, reveals Singh

    By Smriti Mishra
    September 21, 2020 10:01 IST
    According to Bhasin, there will not be a V-shaped recovery and the industry will see a slow movement until Diwali, when things may normalise
    Ashish Bhasin on why the advertising industry needs Government’s aid

    The advertising industry is likely to post a negative growth of 15% to Rs. 22,000 crore at the end of…

    By Smriti Mishra
    September 15, 2020 10:00 IST
    Aditya Kanthy, CEO and MD, DDB Mudra Group.
    DDB Mudra Group’s Aditya Kanthy on the relationship between brands and agencies during Covid-19

    The role agencies play in the life of brands and advertisers, highlights Kanthy

    By Smriti Mishra
    September 14, 2020 10:02 IST
    The new culture of #wfh (work-from-home) has led to an increase in demand for office and study essentials, among other furnitures and home decor items
    How #wfh has benefitted offline and online furniture firms

    80% of customers are now buying office essentials and furnitures online

    By Smriti Mishra
    Updated: September 8, 2020 11:54 IST
    Shirish Aggarwal, head of brand and marketing communications, Panasonic India.
    Panasonic India’s Shirish Aggarwal on the marketing strategy which brands need to follow in the time of Covid-19

    The marketing strategy to be followed by brands during a crisis, reveals Aggarwal

    By Smriti Mishra
    September 7, 2020 10:02 IST
    The brand released a global campaign showcasing KFC posters and packaging with the slogan blurred and pixelated
    Why KFC’s decision to drop Finger Lickin’ Good from its messaging is ‘apt’

    The Yum Brands Inc owned chain, which has been using the slogan for almost 64 years now said that the…

    By Smriti Mishra
    September 1, 2020 10:00 IST
    Vineet Singh, group CMO, Embassy Group and country head, Brand and Marketing, WeWork India
    Embassy Group’s Vineet Singh on the marketing strategy which brands need to follow in the time of Covid-19

    How brands can maintain trust among consumers during a pandemic, highlights Singh

    By Smriti Mishra
    Updated: August 31, 2020 16:41 IST
    So far, the company has been able to recover little less than 10% of its sales, compared to pre-Covid times
    Titan Company to up digital marketing spends by 50% for its watches division

    The company claimed to have spent about Rs 100 crore on advertising in FY 20

    By Smriti Mishra
    August 25, 2020 10:00 IST
    Rajesh Ramakrishnan, managing director, Perfetti Van Melle India.
    Perfetti Van Melle India’s Rajesh Ramakrishnan on the marketing strategy which brands need to follow in the time of Covid-19

    The dos and don’ts for brands, reveals Ramakrishnan

    By Smriti Mishra
    August 24, 2020 10:02 IST
    Insurance companies are exploring several new formats of communications such as influencer marketing besides collaborating with OTT and content players
    Insurance players up ad spends on digital platforms on the back of rise in sale

    Insights from google analytics show an 89% growth in search related to insurance and related products

    By Smriti Mishra
    August 18, 2020 10:00 IST
    Sooraj Balakrishnan, head-marketing, Acer India.
    Acer’s Sooraj Balakrishnan on the marketing strategy which brands need to follow in the time of Covid-19

    The marketing strategy for brands to remain relevant, reveals Balakrishnan

    By Smriti Mishra
    Updated: August 17, 2020 12:20 IST
    The Nexa segment contributes roughly about 20%-22% of Maruti Suzuki’s total sales
    Maruti Suzuki dails big on digital; online accounts for roughly 35% of queries and bookings

    The company claims to have spent around Rs 630 crore on marketing in FY20

    By Smriti Mishra
    August 11, 2020 10:04 IST
    Anmol Gill, head of customer marketing, Bacardi India.
    Bacardi India’s Anmol Gill on the marketing strategy which brands need to follow in the time of Covid-19

    The dos and don’ts brands need to follow when communicating with consumers, reveals Gill

    By Smriti Mishra
    August 10, 2020 10:01 IST
    With the feedback process being quick, brands need to be wise in what they are choosing to put out there
    Why brands need to adopt #genderequality in marketing and communication

    With rising consumer expectations, it is important for brands to reflect the right social values and norms

    By Smriti Mishra
    Updated: August 5, 2020 10:22 IST
    Kashyap Vadapalli, chief marketing officer and business head, Pepperfry
    Pepperfry’s Kashyap Vadapalli on the marketing strategy which brands need to follow in the time of Covid-19

    How to maintain trust with consumers, highlights Vadapalli

    By Smriti Mishra
    August 3, 2020 10:01 IST
    Anurita Chopra, area marketing lead- oral health, GSK Consumer Healthcare
    GSK Consumer Healthcare’s Anurita Chopra on the marketing strategy which brands need to follow in the time of Covid-19

    How brands can maintain trust among consumers during the pandemic, reveals Chopra

    By Smriti Mishra
    July 27, 2020 10:17 IST
    The company claims to have posted a 4x-5x increase in demand for its smart televisions post lockdown
    Thomson TV to up marketing spends by 150% in the next 12-18 months; to focus more on digital

    The company claims to have spent about Rs 12 crore in FY20 and aims to increase it to Rs 30…

    By Smriti Mishra
    July 22, 2020 10:03 IST
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