It plans to spend 70-80% of its advertising dollars on performance marketing and 20-30% on traditional medium in CY2021
How brands can create at-home meaningful experiences for consumers
The company plans to allocate 30-40% of its spends on digital in CY21 as compared to 15-20% in CY20
The company launched festive hampers for its snack brands Kurkure and Lay’s engaging celebrities, influencers across different digital platforms
How brands can make the most from the shift towards digital
Apart from traditional e-commerce channels, the company has partnered with luxury gifting portals such as Indian Gifts Portal alongside emerging…
The dos and don’ts for brands to follow when communicating with consumers, highlights Khanna
According to industry estimates, cost of customer acquisition for digitally native brands which declined to as low as 10-15%, is…
Cost of consumer acquisition which includes marketing spends is expected to rise to 70-80% of revenue of edtech platforms
The dos and don’ts for brands during a crisis, highlights Santara
The dos and don’ts for brands to follow when communicating during challenging times, highlights Bhutani
According to industry estimates, if earlier agencies charged a fixed commission of three to five percent, that has gone down…
Festive season contributes roughly to 25-30% of the annual sales for auto companies
The dos and don’ts for brands to follow when communicating during challenging times, highlights Singh
There is an increased need for a dialogue between brands and their customers
The dos and don’ts to be followed by brands, highlights Das
Instagram has nearly 117.1 million monthly active users in India and the average time spent per user is 45 minutes
How to maintain trust with consumers, highlights Verma
