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    1. Business News
    2. Authors
    3. smriti.mishra

    Smriti Mishra

    The Moms Co. FY21 revenue
    The Moms Co. aims to close FY21 with Rs 80 crore revenue; plans to breakeven in FY22

    It posted a net revenue of Rs 22.3 crore in FY20, while net loss stood at Rs 7.8 crore

    By Smriti Mishra
    March 3, 2021 07:59 IST
    Ameen Khwaja, founder and chief executive officer, pTron
    #BackToBusiness: pTron’s Ameen Khwaja on the strategy that needs to be followed to bounce back

    How brands can make the most of the shift towards digital

    By Smriti Mishra
    March 1, 2021 10:00 IST
    Industry experts believe that these guidelines will aid in promoting transparency in the long run
    Will ASCI’s draft guidelines adversely impact the influence of an influencer

    The guideline requires a disclosure label to be added to highlight advertising content

    By Smriti Mishra
    Updated: February 23, 2021 08:49 IST
    Industry estimates suggest that bulk of the jewellery purchase online is restricted to low ticket purchases upto Rs 30,000
    Jewellery brands follow the mantra of ‘Visual Delight’ to rake in online sales

    From virtual try-ons to video calling are some of the ways jewellery brands have been selling goods online

    By Smriti Mishra
    February 17, 2021 07:59 IST
    Divya Aggarwal, head - marketing, Impresario Handmade Restaurants
    #BackToBusiness: Impresario Handmade Restaurants’ Divya Aggarwal on the strategy that needs to be followed to bounce back

    How brands can make the most of the shift towards digital, highlights Aggarwal

    By Smriti Mishra
    February 15, 2021 10:00 IST
    Naila Patel, executive creative director, Mirum India
    #BackToBusiness: Mirum India’s Naila Patel on the strategy that needs to be followed to bounce back

    How brands can make the most of the shift towards digital, highlights Patel

    By Smriti Mishra
    February 8, 2021 10:07 IST
    Mani Gopalaratnam, CEO and CTO, customer success, Resulticks
    #BackToBusiness: Resulticks’ Mani Gopalaratnam on the strategy that needs to be followed to bounce back

    How brands can create at-home meaningful experiences for consumers

    By Smriti Mishra
    February 1, 2021 10:00 IST
    Khushboo Sharma Solanki, founder, Zero Gravity Communications
    #BackToBusiness: Zero Gravity Communications’ Khushboo Sharma Solanki on the strategy that needs to be followed to bounce back

    How brands can make the most of the shift towards digital

    By Smriti Mishra
    January 18, 2021 10:00 IST
    The company claims that direct sale now accounts for about one-third of the business and continues to get smaller over time
    Eureka Forbes changes tack; rolls out new brand position backed by two sub-brands

    The company will have a series of electrical equipment under — Aquaguard and Forbes

    By Smriti Mishra
    Updated: January 12, 2021 08:06 IST
    Unmisha Bhatt, chief strategy officer and director – India and MENA region, Tonic Worldwide
    #BackToBusiness: Tonic Worldwide’s Unmisha Bhatt on the strategy that needs to be followed to bounce back

    How brands can create at-home meaningful experiences for consumers

    By Smriti Mishra
    January 11, 2021 10:01 IST
    As per the company, tier 2 and 3 markets generate more than 50% of its business
    RenewBuy ups marketing spends by 20%; aims to strengthen its reach across tier 2 and 3 markets

    The company reveals that digital accounted for 60% of the spends while the remaining 40% was allocated into partner (insurance…

    By Smriti Mishra
    Updated: January 5, 2021 08:06 IST
    Shantanu Deshpande, founder and CEO, Bombay Shaving Company
    #BackToBusiness: Bombay Shaving Company’s Shantanu Deshpande on the strategy that needs to be followed to bounce back

    The key lessons emerging for brands amidst the pandemic, highlights Deshpande

    By Smriti Mishra
    January 4, 2021 10:00 IST
    Anshoo Sharma, CEO and co-founder, magicpin
    #BackToBusiness: magicpin’s Anshoo Sharma on the strategy that needs to be followed to bounce back

    How brands can make the most from the shift towards digital

    By Smriti Mishra
    December 28, 2020 10:13 IST
    With online accounting for the majority of the sales currently, brands have begun to increase marketing spends on the platform
    How fashion and lifestyle industry drew a survival strategy in 2020

    From antiviral collections, home apparel line to shop-on-wheels and appointment viewing, doorstep delivery, are some of the initiatives which have…

    By Smriti Mishra
    Updated: December 22, 2020 23:00 IST
    Kartik Johari, vice president, marketing and e-commerce, Nobel Hygiene
    #BackToBusiness: Nobel Hygiene’s Kartik Johari on the strategy that needs to be followed to bounce back

    How brands can make the most of the shift towards digital

    By Smriti Mishra
    December 21, 2020 10:01 IST
    As per the firm, tier 2 and smaller markets amount to more than 50% of its business
    Mamaearth increases its marketing spends by threefold; to invest in TV and digital

    The company claims that 90% of the spends has been allocated to digital platforms including influencer marketing and 10% on…

    By Smriti Mishra
    December 15, 2020 08:00 IST
    Against this backdrop, Dr Reddy endorsed Indian Council of Medical Research chief Dr Balaram Bhargav’s stand that vaccine coverage should target 60-70% of the population.
    Roll out Covid vaccine without antibody testing: Dr K Srinath Reddy

    In an interview (see full interview tomorrow), with Financial Express, Reddy pointed out that public health agencies the world over,…

    By Smriti Mishra
    December 15, 2020 08:00 IST
    Sandeep Shukla, head – marketing and communication, global operations, Jaquar Group
    #BackToBusiness: Jaquar Group’s Sandeep Shukla on the strategy that needs to be followed to bounce back

    The new consumer trends being spotted compared to pre Covid times, highlights Shukla

    By Smriti Mishra
    December 14, 2020 10:01 IST
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