In an email sent to Fabindia Overseas Private Limited, Dipali Patwa, group head of brand and community, stated that the…
New packaging models impact the cost of operations as it increases by about 20-25% depending upon the segment
Khan, who currently endorses brands such as Byju’s, Big Basket, Dubai Tourism among others, has close to 42 million followers…
Comfort Grid Technologies Private Limited, the parent company of The Sleep Company, posted net revenue of Rs 74 lakh in…
According to brand experts, the contemporary context makes the film not only more likeable but also impactful in driving a…
70% of the spends on the campaign will be spent on TV and print
Chopra’s endorsement fee has gone up to Rs 1.25-1.5 crore per annum while Mirabai Chanu and Lovlina Borgohain’s fee has…
Television is expected to garner the highest share of ad spends at around 40% during the festive season, followed closely…
According to a 2021 report by Avendus, the online personal care and beauty market in India is expected to reach…
India’s Silver at the Olympics led to a flurry of brands announcing rewards
The company claims to have doubled down its marketing spends in FY22 compared to FY21
Even as the market continues to grow, stickiness still remains a challenge for brands
While a kg of detergent powder costs Rs 160-200 coming to Rs 5-7 per wash, the per wash cost for…
India’s metal tally at the Cannes Lions International Festival of Creativity 2021 stood at 22 — with two Gold, nine…
As per industry estimates, the share of digital in the overall marketing mix has increased to 25-28% in the current…
K-Pop band BTS currently endorses a clutch of brands such as Samsung, Adidas, Coca-Cola, Hyundai, Louis Vuitton, McDonald’s
The demand for healthy food options have led to the mushrooming of a clutch of food-tech companies
It has also launched a platform for people from across India to share stories and acknowledge Covid protectors in their…
