Certain good ad campaigns that come to mind are Dove’s stop the beauty test and Cadbury’s Good luck girls
It recently forayed into a new category of mixers with the launch of sparkling beverages in three variants – tonic…
Marketing over the years has transitioned from being just a selling strategy to showcasing product features, and to a 360-degree…
According to industry executives, demand for these gifting packs is not just restricted to the metros
Search for honesty in your storytelling, says Tiwari
According to industry data, the breakfast cereal (BFC) category in India is seeing a compound annual growth rate (CAGR) of…
Hyper-personalisation has made tremendous advances over the years, says Bali
The company claims to have allocated Rs 30-35 crore on marketing in FY23
Digital can no longer be a department or a channel- it is something that needs to be embedded into the…
As per Thangaraj, Cadbury’s ‘Not Just a Cadbury Ad’ Diwali campaign featuring Shah Rukh Khan was one of the best…
On Tuesday, the platform announced that Shorts creators will keep 45% of the revenue generated from advertising that run between…
According to the company, the marketing mix this year has been chosen to reach out to all customer cohorts
Individuals may rise to their full potential despite adversities and progress beyond the confines of their existing circumstances if they…
The company claims in terms of ad spends, currently digital accounts for about 70-75% of the overall marketing spends
Television is expected to account for about 41-43% share of ad spends, followed closely by digital at about 33-36%, print…
Communicate with a tone and language that resonates with your brand and avoid the masked personality to the maximum, says…
The company has partnered with celebrities such as Ranveer Singh, Deepika Padukone, Rohit Sharma, Rashmika Mandanna, Kapil Sharma, Trisha Krishnan,…
Cred’s ‘Not Everyone Gets It’ campaign is one of the best marketing campaigns in the recent times, says Vij
