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    1. Business News
    2. Authors
    3. sheena sachdeva

    Sheena Sachdeva

    Analysts say, fitness equipment will continue to be bought offline given that these are big-ticket products and touch-and-feel is an important aspect
    Gyms move into homes

    Spends on home fitness equipment have risen since the pandemic

    By Sheena Sachdeva
    September 6, 2021 06:56 IST
    Titan Company has several segments and categories, and each has its unique omnichannel strategy, considering the customer profile and buying processes.
    Interview: CK Venkataraman, MD, Titan Company

    ‘Customers now prefer trusted jewellery brands

    By Sheena Sachdeva
    September 3, 2021 06:58 IST
    Toy story

    Online sales of toys surge during pandemic, expected to grow further

    By Sheena Sachdeva
    August 23, 2021 06:53 IST
    Currently, the price rise we have incorporated is partly absorbing the increase in input cost, says Shah
    Interview: Mayank Shah, Senior Category Head, Parle Products

    ‘D2C model is not sustainable for FMCG brands’

    By Sheena Sachdeva
    August 20, 2021 06:50 IST
    e-bicycles, electric bicycles, Hero Cycles, Avon Cycles, CRISIL, Bicycle market in India, premium bicycle, e-cycles
    Switching to convenience

    Home appliance brands launch tech-enabled products as market expands

    By Sheena Sachdeva
    August 16, 2021 06:50 IST
    Younger consumers and bachelors, who tend to make unplanned purchases, were the early adopters of the quick commerce model during the lockdown last year.
    Time is of the essence

    The quick commerce segment is buzzing with new entrants

    By Sheena Sachdeva
    August 9, 2021 07:00 IST
    Interview: Vineet Jain, Chief Operating Officer, V-Mart

    ‘We have seen 70% growth in business from repeat customers’

    By Sheena Sachdeva
    Updated: August 6, 2021 08:10 IST
    PC market reboots

    PC brands alter product specs to keep up with WFH and e-learning trends amid supply woes

    By Sheena Sachdeva
    August 2, 2021 07:02 IST
    FMCG players reap in profits with D2C channel

    Traditional FMCG conglomerates like ITC, Marico and Tata Consumer Products have resorted to D2C to counter slow offline retail sales

    By Sheena Sachdeva
    August 1, 2021 10:03 IST
    Analysts believe that in the future, a combination of offline and online channels will be the norm
    Luxury cars in top gear

    How luxury car companies are riding the demand wave

    By Sheena Sachdeva
    July 26, 2021 06:38 IST
    The End of Reason Sale (EORS) was postponed as markets like Delhi and Bengaluru were still under lockdown; we were waiting for all the cities to get unlocked.
    Interview: Ayyappan Rajagopal, Chief Business Officer, Myntra

    ‘Beauty, personal care are among most sought-after categories’

    By Sheena Sachdeva
    July 23, 2021 06:59 IST
    Until 2019, most pre-owned smartphones bought were in the Rs 8,000-Rs 11,000 price range.
    Used and improved

    There has been an uptick in demand for pre-owned and refurbished smartphones in the past year

    By Sheena Sachdeva
    July 19, 2021 06:54 IST
    With consumers increasingly opting for digital transactions over cash ones, and with the simultaneous growth in e-commerce and internet penetration in India, digital payments are expected to continue on an upward trajectory.
    Digital payments are the new normal: UPI-based payment apps, digital wallets now eye smaller towns

    As per data by EY, UPI-based digital transactions have increased by 110% in volume and 109% in value, from June,…

    By Sheena Sachdeva
    July 18, 2021 05:30 IST
    Among the new users flocking to ride-hailing services in the past six months, 20% have migrated from public transport.
    Road to recovery

    Ride-hailing apps see demand as consumers opt for safer commute

    By Sheena Sachdeva
    Updated: July 14, 2021 12:23 IST
    Several smartphone makers took to various virtual means to reach out to potential customers. In 2020, Vivo launched a lead generation programme for its online channels called Vivo Smart Retail (VSR).
    Smartphone sales see growth online

    Pandemic has helped sale of smartphones on online marketplaces as well as through initiatives like D2C

    By Sheena Sachdeva
    July 7, 2021 01:45 IST
    According to Retailers Association of India, the overall QSR segment has witnessed a degrowth of 70% in sales in May 2021 as compared to May 2019.
    QSR chains: Going places

    Apart from strengthening online deliveries, several restaurant chains plan to expand to smaller towns this year

    By Sheena Sachdeva
    July 5, 2021 06:53 IST
    As parents get more comfortable ordering online, the industry expects to see numerous kidswear-focussed D2C brands come up over the next few years.
    Kidswear in vogue

    Share of kidswear in the online fashion market has risen

    By Sheena Sachdeva
    June 28, 2021 06:36 IST
    According to Goldman Sachs, the OTA industry is bound to grow 15-20% every year for the next five years
    Interview: Prashant Pitti, co-founder and executive director, EaseMyTrip

    ‘Profitability through convenience fees is a vicious cycle’

    By Sheena Sachdeva
    June 25, 2021 07:07 IST
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    delhi crime, upsc aspirant killed, murder, delhi murder, delhi crime, delhi crime news, forensic sciences student, live in partner

    Delhi UPSC aspirant murdered by live-in partner, her ex-boyfriend; they used ghee, wine and LPG to hide crime

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