Sheena Sachdeva

Articles By Sheena Sachdeva

18 Articles

Luxury cars in top gear

How luxury car companies are riding the demand wave

Analysts believe that in the future, a combination of offline and online channels will be the norm

Interview: Ayyappan Rajagopal, Chief Business Officer, Myntra

‘Beauty, personal care are among most sought-after categories’

The End of Reason Sale (EORS) was postponed as markets like Delhi and Bengaluru were still under lockdown; we were waiting for all the cities to get unlocked.

Used and improved

There has been an uptick in demand for pre-owned and refurbished smartphones in the past year

Until 2019, most pre-owned smartphones bought were in the Rs 8,000-Rs 11,000 price range.

Digital payments are the new normal: UPI-based payment apps, digital wallets now eye smaller towns

As per data by EY, UPI-based digital transactions have increased by 110% in volume and 109% in value, from June, 2020 till June, 2021.

With consumers increasingly opting for digital transactions over cash ones, and with the simultaneous growth in e-commerce and internet penetration in India, digital payments are expected to continue on an upward trajectory.

Road to recovery

Ride-hailing apps see demand as consumers opt for safer commute

Among the new users flocking to ride-hailing services in the past six months, 20% have migrated from public transport.

Smartphone sales see growth online

Pandemic has helped sale of smartphones on online marketplaces as well as through initiatives like D2C

Several smartphone makers took to various virtual means to reach out to potential customers. In 2020, Vivo launched a lead generation programme for its online channels called Vivo Smart Retail (VSR).

QSR chains: Going places

Apart from strengthening online deliveries, several restaurant chains plan to expand to smaller towns this year

According to Retailers Association of India, the overall QSR segment has witnessed a degrowth of 70% in sales in May 2021 as compared to May 2019.

Kidswear in vogue

Share of kidswear in the online fashion market has risen

As parents get more comfortable ordering online, the industry expects to see numerous kidswear-focussed D2C brands come up over the next few years.

Interview: Prashant Pitti, co-founder and executive director, EaseMyTrip

‘Profitability through convenience fees is a vicious cycle’

According to Goldman Sachs, the OTA industry is bound to grow 15-20% every year for the next five years

Online milk deliveries pick up steam

Start-ups in this space have seen growth in recent times, and have also diversified into groceries. But this is still a tier I phenomenon

“The diversification has paid off,” said Ritwik Bahuguna, partner, agriculture, dairy and food-processing division, Wazir Advisors.

Online furniture retail soars

The pandemic and horizontal marketplaces cementing their presence have given the online furniture market a boost

Increasing online adoption is slated to further boost the online furniture market.

Losing fizz

Non-carbonated drinks see increased uptake this season, as against carbonated ones

Fruit-based non-carbonated alternatives have gained traction lately, and are growing at 15-20% per annum.

Formalwear segment branches out to work-from-home apparel for survival

As a result, the growth of casual wear options has accelerated, with formalwear brands like Raymond, Van Heusen and Peter England launching new clothing ranges in this space. Companies are also focusing on digitising the cust

Back in the game

Armed with a phygital strategy, malls hope for an early rebound

Last year, malls had launched initiatives like click and collect and curb-side pick-ups to ensure safe shopping.

Interview: Sadashiv Nayak, CEO, Big Bazaar – Future Retail

‘New to e-commerce, but serving customers for two decades’

Aside from cutting down media spends significantly, we have slashed our inventory to 20-25%, to enable working capital, says Nayak

An uphill climb for travel sector

How the travel and tourism industry, severely hit by the second wave, is preparing to bounce back

As per India Brand Equity Foundation, the tourism sector is expected to grow 6.7% to reach Rs 35 lakh crore by 2029.

Cart full of orders

E-grocery players strive to meet rising demand

According to a Red Seer report, the e-grocery market in India is projected to grow at a CAGR of 8% to reach $850 million by 2025. Groceries account for 66% of the total retail spend in India.

Used cars in the fast lane

Demand for pre-owned cars has risen in the past year

The used car market is currently working on a phygital model, as touch and feel is still an integral part of the purchase.
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